Brand to watch: Massimo Alba

Ha sido amor a primera vista. Nos encontramos por primera vez en Esquire, donde la elegancia relajada de las prendas de Massimo Alba llamó nuestra atención…la mirada lánguida del modelo, con su cara de cantante de brit pop también tuvo parte de culpa. El suave pañuelo de topos, los pantalones de terciopelo o el repertorio de prendas de punto se combinaban sin esfuerzo y prometían una relación duradera. “Intento diseñar algo que tenga una comodidad emocional. Estamos diseñando prendas que trasciendan y existan en un futuro” explica Massimo por teléfono a Max Berlinger, editor de Esquire.

La segunda cita fue en la web de Massimo Alba. Al lado de las fotos de su colección otoño invierno 2013 2014, unas sugerentes acuarelas firmadas por Andrea Mancini evocan el universo educado del diseñador. Libros, motos, coches, mobiliario bonito y comida deliciosa…podemos verlo con tanta claridad caminando en sus preventi. Parecen hechos el uno para el otro.

It has been love at first sight. The first encounter happened in Esquire, where the understated elegance of Massimo Alba’s clothes catched our eye… The languid model with his brit pop languid face did his part, as well. The soft doted scarves, the velvet trousers or the knitted assortment were matched effortlessly and promised a long term relationship. “I’m trying to design something that has an emotional comfort. We are designing clothes that are able to survive and will exist in the future” said Massimo over the phone from Italy to Max Berlinger, the Esquire’s editor.

Second date was in Massimo Alba’s website. Next to the pictures of his Fall Winter 2013/2014 collection, some suggestive watercolour illustrations by Andrea Mancini invoke the educated world of Massimo Alba’s universe. Books, motorbikes, cars, nice furniture and delicious food… We can clearly see him walking in his Preventi’s shoes. They seem to be made for one another.

It has been love at first sight. The first encounter happened in Esquire, where the understated elegance of Massimo Alba’s clothes catched our eye… The languid model with his brit pop languid face did his part, as well. The soft doted scarves, the velvet trousers or the knitted assortment were matched effortlessly and promised a long term relationship. “I’m trying to design something that has an emotional comfort. We are designing clothes that are able to survive and will exist in the future” said Massimo over the phone from Italy to Max Berlinger, the Esquire’s editor.

Second date was in Massimo Alba’s website. Next to the pictures of his Fall Winter 2013/2014 collection, some suggestive watercolour illustrations by Andrea Mancini invoke the educated world of Massimo Alba’s universe. Books, motorbikes, cars, nice furniture and delicious food… We can clearly see him walking in his Preventi’s shoes. They seem to be made for one another.