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The other catwalk

Las fotografías que se toman en las entradas y salidas de los desfiles, el street style, se está conviertiendo en uno de los acontecimientos más importantes, si no el más importante, de las Fashion Weeks.

Editoras y bloggers protagonizan el fenómeno rodeadas por un verdadero ejército de fotógrafos. Cámara en mano, profesionales y aficionados capturan sus outfits en busca de un híbrido entre la fotografía de paparazzi y la editorial de moda. Y así, los looks de las invitadas de un desfile a otro crean una pasarela en la propia calle.

Las modelos han entendido que ahora la mirada está en la calle, además de en la pasarela, y ahi quieren continuar acaparando la atención de todos los objetivos. Marcando tendencia tanto dentro como fuera del desfile, su estilo se basa en una camiseta blanca, unos jeans ajustados, zapato plano y un buen bolso. El menos es más se impone.

Y de nuevo, como en los felices noventa, y gracias a las redes sociales y al bendito Instagram, el fenómeno fan hacía las tops se consolida de nuevo. Cara Delevingne es la nueva Kate Moss, Joan Smalls es la nueva Naomi Campbell.

En el caso de los modelos masculinos, el fenómeno no es tan exagerado, pero poco a poco ellos también inundan la red fotos con sus estilismos fuera de la pasarela. En general los chicos se decantan por un look sport, una cazadora “perfecto” de cuero y a correr, que the show must go on!

Texto: Pol Valero | Editor de moda hombre de Preventi.he pictures that are taken at the entrance and exits of fashion shows, the so-called street style, are becoming one of the most important events of the Fashion Weeks.

Editors and bloggers are responsible of this phenomenon and they are surrounded of a real army of photographers. With a camera in hand, professionals and amateurs capture their outfits seeking a hybrid between a picture taken by a paparazzi and an editorial of fashion. And in such way, looks of the guests of a fashion show create a catwalk in the street itself.

Now, models have understood that the look is in the street, besides the catwalk. And they want to draw and hold the attention of the lens of photographers. They are setting trends in or outside the catwalks and their style is based on a white t-shirt, skinny jeans, a pair of flats and a good purse. Less is more is the in thing.

And once again, like in the happy nineties and thanks to the social network and to the blessed Instagram, the fan’s phenomenon to the tops is being consolidated. Cara Delavingne is the new Kate Moss; Joan Smalls is the new Naomi Campbell, and so on.

In the case of the male models, the phenomenon is not as exaggerated as the female one, but they are slowly invading the network with pictures of their looks outside the catwalks. In general, guys are beginning to prefer a sporty look, a perfect leather jacket and all set, because the show must go on!

Text: Pol Valero | Preventi Menswear Editorhe pictures that are taken at the entrance and exits of fashion shows, the so-called street style, are becoming one of the most important events of the Fashion Weeks.

Editors and bloggers are responsible of this phenomenon and they are surrounded of a real army of photographers. With a camera in hand, professionals and amateurs capture their outfits seeking a hybrid between a picture taken by a paparazzi and an editorial of fashion. And in such way, looks of the guests of a fashion show create a catwalk in the street itself.

Now, models have understood that the look is in the street, besides the catwalk. And they want to draw and hold the attention of the lens of photographers. They are setting trends in or outside the catwalks and their style is based on a white t-shirt, skinny jeans, a pair of flats and a good purse. Less is more is the in thing.

And once again, like in the happy nineties and thanks to the social network and to the blessed Instagram, the fan’s phenomenon to the tops is being consolidated. Cara Delavingne is the new Kate MossJoan Smalls is the new Naomi Campbell, and so on.

In the case of the male models, the phenomenon is not as exaggerated as the female one, but they are slowly invading the network with pictures of their looks outside the catwalks. In general, guys are beginning to prefer a sporty look, a perfect leather jacket and all set, because the show must go on!

Text: Pol Valero | Preventi Menswear Editor

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