Welcome to Preventi Shoes. We Are Global Nomads

Life is a collage

Era en la década de los 60 cuando el fotógrafo Robert Heinecken abordó la fotografía de una manera distinta a lo que se había hecho hasta entonces. Algo tan sencillo como sobreponer sus propias fotografías y así crear una especie de collages, fue lo que revolucionó al mundo del arte en aquella época. La obra de Heinecken tenía la intención de aclarar y a la vez confundir los códigos sociales, políticos y artísticos, en un ejercicio artístico que cambió la manera de ver la fotografía dentro de la cultura norteamericana.

Después de 7 años de su muerte, el MoMa será el encargado de albergar una exposición bajo el nombre Robert Heinecken: Object Matter, del 15 del marzo hasta finales de junio. La retrospectiva que estará compuesta por un resumen de sus cinco décadas como artista, también indaga en las técnicas tan peculiares que utilizaba para crear dichos collages.; y es que no olvidemos que entonces los ordenadores eran ciencia ficción.

Ahora el collage se vuelve a poner de moda gracias a una nueva generación de creativos que disfrutan del tacto del papel y la transgresión de las tijeras en un mundo digital.Ernesto Artillo, es uno de ellos. Su estilo melancólico y cautivador busca respuestas a través de la quiebra: “una especie de liberación por ruptura, de reordenación propia. Romper para rehacer es reflexionar sobre los por qués”. 

El caso de éxito de Nicolás Santos fue por accidente. Empezó colgando los collage que hacía, sin animo de lucro, en su tumblr hasta que poco a poco se fue profesionalizando más, llegando al punto de cautivar al diseñador Kirs Van Assche que le pidió que protagonizara su última campaña ejerciendo de director de arte con sus collages. Aún así, Santos va más allá y añade a sus obras gifs animados.

Life is a collage | preventi

Así que recordad! Todos los Global Nomands que estéis por la ciudad de los rascacielos no dudéis en visitar la exposición de Robert Heinecken.

Texto: Pol Valero | Editor de moda hombre de Preventi.It was in the sixties when the photographer Robert Heinecken approached photography in a different way than what it was used to. What shook the world of art up in those times was something so simple as to superimpose his own pictures creating a sort of collage. The work of Heinecken was intended to clarify and at the same time to confuse the social, political and artistic codes with an artistic exercise which changed the way of seeing photography in the American culture.

7 years has passed since his death and the MoMa is in charge of hosting an exhibition under the name Robert Heinecken: Object Matter (from March 15th to end of June). The retrospective, which will be compound by a summary of his five decades as an artist, will also look into the peculiar techniques he used to create such collages, and let’s not forget that back then computers were science fiction.

Now collage is back in fashion again thanks to a new generation of ideas men who enjoy the touch of paper and the transgression of the scissors in a digital world. Ernesto Artillo is one of those men. His melancholic and captivating style searches answers through the rupture: “a kind of liberation by the rupture, an own rearranging. Breaking to redo is to think about the whys”.

The success of Nicolás Santos was by accident. It began by putting into his tumblr his collages, with no lucrative interest. And slowly it became more professionalized, reaching the point of captivating the designer Kirs Van Assche who asked him to star in his last campaign practicing as the art director with his collages. Even so, Santos goes further and adds animated gifs to his work.

Life is a collage | preventi

So, remember! All the Global Nomads who are around the city of skyscrapers do not forget to visit the exhibition of Robert Heinecken.

Text: Pol Valero | Preventi Menswear EditorIt was in the sixties when the photographer Robert Heinecken approached photography in a different way than what it was used to. What shook the world of art up in those times was something so simple as to superimpose his own pictures creating a sort of collage. The work of Heinecken was intended to clarify and at the same time to confuse the social, political and artistic codes with an artistic exercise which changed the way of seeing photography in the American culture.

7 years has passed since his death and the MoMa is in charge of hosting an exhibition under the name Robert Heinecken: Object Matter (from March 15th to end of June). The retrospective, which will be compound by a summary of his five decades as an artist, will also look into the peculiar techniques he used to create such collages, and let’s not forget that back then computers were science fiction.

Now collage is back in fashion again thanks to a new generation of ideas men who enjoy the touch of paper and the transgression of the scissors in a digital world. Ernesto Artillo is one of those men. His melancholic and captivating style searches answers through the rupture: “a kind of liberation by the rupture, an own rearranging. Breaking to redo is to think about the whys”.

The success of Nicolás Santos was by accident. It began by putting into his tumblr his collages, with no lucrative interest. And slowly it became more professionalized, reaching the point of captivating the designer Kirs Van Assche who asked him to star in his last campaign practicing as the art director with his collages. Even so, Santos goes further and adds animated gifs to his work.

Life is a collage | preventi

So, remember! All the Global Nomads who are around the city of skyscrapers do not forget to visit the exhibition of Robert Heinecken.

Text: Pol Valero | Preventi Menswear Editor

0 Comentarios

Dejar una respuesta