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Reading is Sexy

La industria de la moda es tan efímera que aveces necesitamos un poco de calma para asimilar todo lo que está ocurriendo. Suerte tenemos, aunque estemos en plena era digital, de que los libros aún no han muerto. Por eso, hemos querido compartir algunas de lecturas de moda favoritas.

Edición limitada a 10.000 ejemplares, todos ya vendidos. Helmut Newton editó su retrospectiva en forma de libro en gran formato. Sumo, es el nombre que lo acompaña. Si eres un auténtico fan del genio de los desnudos en blanco y negro, puedes pujar por uno de los libros que se venden por internet, lo único que están por alrededor de 10.000 euros. Sino puedes hacerte con la re-edición que hizo Taschen hace unos años y es muchísimo más asequible.

Y no tanto de coffee table, sino de bolsillo, Dana Thomas nos presenta Deluxe: How Luxury Lost Its Luster. Hace unos 5 años, tuve la surte de asistir en su ponencia que hizo en The Brandery y sin duda, este libro es un baúl de sorpresas. Nos descubre hechos como que Hermés escogió el color naranja como símbolo visual porque era el color más fácil de encontrar en la II Guerra Mundial.

Des de que The Septembre Issue, salió a la luz, Grace Coddington se ha convertido en un personaje mediático, por ser el lado bueno y amable de Vogue (y Anna Wintour). Ha aprovechado este tirón polémico para lanzar sus memorias bajo el titulo GRACE, donde nos cuenta toda su evolución en el mundo de la moda.

The Little Dictionary of Fashion es el primer glosario ilustrado sobre moda hecho por un diseñador de alta costura, Christian Dior. Un esencial para toda mujer amante de la moda, ya que a parte de ilustrar prenda por prenda, nos cuenta los entresijos de la creación de estas.

Matthew Zorpas es sin duda un hombre Preventi. Su blog, The Gentleman Blogger hace tan solo dos años está online y acaba de lanzar un libro sobre sus mejores looks, acompañados de una pequeña guía de como ser un buen gentleman. Como su nombre indica, 100 London, son un centenar de looks que Zorpas nos propone para no dejar indiferente a nadie.

Descubriendo a Coco es un clásico que todos deberíamos leer una vez en la vida, al menos. Ya que gracias a la biografía escrita por Edmonde Charles-Roux, poco después de la muerte de la diseñadora más famosa de la historia, podemos entender el por qué de muchas de las prendas que utilizamos hoy en día.

Carine Roitfeld es nuestra editora predilecta. La que fuese directora de Vogue París y musa de Tom Ford, poco antes de lanzar su propia revista, publicó Irreverent. Un libro de sobremesa, en el que más de 350 páginas están repletas de sus mejores trabajos, tanto como editora, estilista, directora de arte e incluso, modelo.

Y para terminar, elegimos de la exquisita biblioteca de nuestro Global Nomad Mark Tungate, su Luxury World. The past, present and future of luxury brands, un libro de divulgación que busca definir el concepto de lujo hoy. ¿Qué es el lujo real? ¿Cuáles son las marcas de lujo genuinas?¿Quiénes son sus clientes y cómo las marcas de lujo los atraen y los retienen? Son algunas de las preguntas que Tungate intenta responder entrevistando a responsables de las firmas de lujo más relevantes de la actualidad.

Texto: Pol Valero | Editor de moda hombre de Preventi.

The fashion industry is so ephemeral that sometimes we need a little bit of calm to absorb what is happening. Even if we are in a digital era, we are lucky that books are still not dead. That’s why we have made a small selection of our favourite fashion books that we believe everyone should have.

Limited edition to 10.000 copies, all sold. Helmut Newton edited his retrospective in the form of a large format book. Sumo is the accompanying name. If you are a big fan of the genius of black and white nudity, then you can bid for one of the books that are sold in the Internet, the only inconvenience is that they are around 10.000 euros. If not, you can get a reedited version that Taschen did a couple of years ago and is much more affordable.

It is not a coffee-table book, rather a paperback. Dana Thomas presents us Deluxe: How Luxury Lost Its Luster. 5 years ago, I was lucky to attend to her presentation of The Brandery and this book is certainly a box full of surprises. It reveals us interesting facts like why Hermès chose the orange color as the visual symbol (because it was the easiest color to find during the Second World War).

Since The September Issue came to light, Grace Coddington has become a media personality because of her good and kind side of Vogue (and Anna Wintour). She has taken advantage of the controversial demand to launch her memoirs under the title of GRACE, where she tells us all her evolution in the fashion world.

The Little Dictionary of Fashion is the first illustrated glossary about fashion and made by the Haute Couture designer Christian Dior. It is an essential dictionary for any woman who loves fashion, because a part from illustrating garment by garment, he tells us the hidden aspects of the creation of these.

Without doubt, Matthew Zorpas is a Preventi man. His blog, The Gentleman Blogger has been online only for two years and he has launched a book with his best looks followed by a small guide of how to be a good gentleman. As the name implies, 100 London are a hundred looks that Zorpas suggests and leaves no one indifferent.

Discovering Coco is a classic that everyone should read at least once in a lifetime. Thanks to the biography written by Edmonde Charles-Roux (soon after de death of the most famous designer of the history), we can understand the whys of many clothes that we use today.

Carine Roitfeld is our favorite editor. Shortly before launching her own magazine, the ex-director Vogue Paris and ex-muse of Tom Ford published Irreverent. A coffee-table book in which more than 350 pages are filled of her best work as an editor, stylist, director of art and also as a model.

And we would like to end choosing a book from the exquisite library of our Global Nomad Mark Tungate, his Luxury World. The past, present and future of luxury brands, a divulgation book that defines the concept of today’s luxury. What is real luxury? Which luxury firms are genuine? Who are their clients and how do luxury firms attract them and how they keep them? Those are some of the questions that Tungate tries to answer interviewing the directors of the most important luxury firms in the present.

Text: Pol Valero | Preventi Menswear Editor.

The fashion industry is so ephemeral that sometimes we need a little bit of calm to absorb what is happening. Even if we are in a digital era, we are lucky that books are still not dead. That’s why we have made a small selection of our favourite fashion books that we believe everyone should have.

Limited edition to 10.000 copies, all sold. Helmut Newton edited his retrospective in the form of a large format book. Sumo is the accompanying name. If you are a big fan of the genius of black and white nudity, then you can bid for one of the books that are sold in the Internet, the only inconvenience is that they are around 10.000 euros. If not, you can get a reedited version that Taschen did a couple of years ago and is much more affordable.

It is not a coffee-table book, rather a paperback. Dana Thomas presents us Deluxe: How Luxury Lost Its Luster. 5 years ago, I was lucky to attend to her presentation of The Brandery and this book is certainly a box full of surprises. It reveals us interesting facts like why Hermès chose the orange color as the visual symbol (because it was the easiest color to find during the Second World War).

Since The September Issue came to light, Grace Coddington has become a media personality because of her good and kind side of Vogue (and Anna Wintour). She has taken advantage of the controversial demand to launch her memoirs under the title of GRACE, where she tells us all her evolution in the fashion world.

The Little Dictionary of Fashion is the first illustrated glossary about fashion and made by the Haute Couture designer Christian Dior. It is an essential dictionary for any woman who loves fashion, because a part from illustrating garment by garment, he tells us the hidden aspects of the creation of these.

Without doubt, Matthew Zorpas is a Preventi man. His blogThe Gentleman Blogger has been online only for two years and he has launched a book with his best looks followed by a small guide of how to be a good gentleman. As the name implies, 100 London are a hundred looks that Zorpas suggests and leaves no one indifferent.

Discovering Coco is a classic that everyone should read at least once in a lifetime. Thanks to the biography written by Edmonde Charles-Roux (soon after de death of the most famous designer of the history), we can understand the whys of many clothes that we use today.

Carine Roitfeld is our favorite editor. Shortly before launching her own magazine, the ex-director Vogue Paris and ex-muse of Tom Ford published Irreverent. A coffee-table book in which more than 350 pages are filled of her best work as an editor, stylist, director of art and also as a model.

And we would like to end choosing a book from the exquisite library of our Global Nomad Mark Tungate, his Luxury World. The past, present and future of luxury brands, a divulgation book that defines the concept of today’s luxury. What is real luxury? Which luxury firms are genuine? Who are their clients and how do luxury firms attract them and how they keep them? Those are some of the questions that Tungate tries to answer interviewing the directors of the most important luxury firms in the present.

Text: Pol Valero | Preventi Menswear Editor.

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