Hands

Con motivo de la celebración de Les Journées Particulières en Florencia el pasado 15 y 16 de junio Felice Limosani realizó varias piezas de videoarte para puntuar los espacios e ilustrar los temas claves de las jornadas. El director creativo de Luisa Vía Roma y global nomad de Preventi, dedicó una de las piezas a las manos. Un pequeño poema visual que ensalza el poder de la creación y la capacidad seductora de lo que podemos crear con ellas. Charlamos con Felice para que nos cuente un poco más sobre esta interesante pieza.

¿Cómo se inicio esta colaboración?
La colaboración está vinculada a la celebración del 60 cumpleaños de Pucci. En esa ocasión me encargaron los visuales conmemorativos de la maison y creé Emilio Pucci Remix. Trabajando junto a Laudomia Pucci he descubierto que además de ser una mujer especial, tiene una creatividad y un entusiasmo sin igual. Si le propongo de ir a la luna, ella me reta a ir al sol.

¿Cuál fue el punto de partida del vídeo?
No quería hablar de las manos vividas del artesano de una cierta edad ni tampoco de manos bellas para este vídeo. Escogí simple y llanamente las de una persona que no tiene mas de 25 años. El mensaje de dirige a aquellos que pueden sentir pasión por el arte hecho con las manos. Muchos quieren hacer arte, pero pocos de una manera profesional. Esto no sólo hace referencia al aspecto creativo, sino a la oportunidad concreta de trabajar, un tema de gran importancia actualmente.

¿Qué papel tendrán las manos en la cultura digital?
A través del web: creamos, trabajamos, inventamos, y esta es sólo la primera parte. Lo mejor está en la nueva revolución industrial de los “makers”. Hoy los bits, los archivos digitales y la creatividad inmaterial pueden ser transformados en materia, átomos o objetos físicos a través de la impresión en 3D. Manos, software y robótica se convierten en componentes. El tema es una idea vieja pero actual: el hombre. Como intento explicar en “HAND”, recurre a la inteligencia, el talento y la pasión de hacer las cosa.

¿Nos podrías explicar brevemente las conculsiones de las Jornadas Particulares?  Fue la celebración de los hombres y mujeres que están detrás del sueño inmaterial de las estética, de la calidad y de la belleza. Antes de que un producte llegue cargado de tanta magia, debe pasar inexorablemente por las manos de aquellos que tienen “las virtudes necesarias”.On the occasion of the celebration of Les Journées Particulières in Florence on 15 and 16^th of June, Felice Limosani made a serie of videoart pieces to punctuate the spaces and illustrate the key themes of the event. The creative director of Luisa Via Roma and global nomad of Preventi, dedicated one of the pieces to hands. A small visual poem that celebrates the power of creation and the seductive capacity of what we  can create with them. We talked with Felice to know a little bit more about this interesting piece.

How did you start this collaboration?
The collaboration is related to the 60th birthday of Pucci celebration. I was commissioned to do commemorative visuals and as a result I created the Emilio Pucci Remix.. Working with Laudomia Pucci I discovered that besides being a special woman, she has is really creative and has a great enthusiasm. If I intend her to go to the moon, she challenges me to go to the sun.

What was the starting point of the video?
I did not want to talk about the experienced hands of the artisan of a certain age nor beautiful hands for this video. I chose quite simply those of a person who has no more than 25 years. The message goes to those who can feel passion for art made with hands. Many want to make art, but few in a professional manner. This not only refers to the creative aspect, but the real opportunity to work is an important issue today.

Which role will have the hands in the digital culture?
Through the web we create, work, invent, and this is only the first part. The best is in the industrial new revolution of «makers». Today the bits, digital files and intangible creativity can be transformed into matter, atoms or physical objects through 3D printing. Hands, software and robotics become components. The theme is an old idea but really contemporary: the man. As I try to explain in «HANDS», we use intelligence, talent and passion to do anything.

Could you tell us briefly the conculsions of Les Journès Particulaires?
It was the celebration of the men and women who are behind the dream heritage of aesthetic, quality and beauty. Before a producte comes loaded with so much magic, inexorably must pass through the hands of those who have «the necessary virtues.» On the occasion of the celebration of Les Journées Particulières in Florence on 15 and 16^th of June, Felice Limosani made a serie of videoart pieces to punctuate the spaces and illustrate the key themes of the event. The creative director of Luisa Via Roma and global nomad of Preventi, dedicated one of the pieces to hands. A small visual poem that celebrates the power of creation and the seductive capacity of what we can create with them. We talked with Felice to know a little bit more about this interesting piece.

How did you start this collaboration?
The collaboration is related to the 60th birthday of Pucci celebration. I was commissioned to do commemorative visuals and as a result I created the Emilio Pucci Remix.. Working with Laudomia Pucci I discovered that besides being a special woman, she has is really creative and has a great enthusiasm. If I intend her to go to the moon, she challenges me to go to the sun.

What was the starting point of the video?
I did not want to talk about the experienced hands of the artisan of a certain age nor beautiful hands for this video. I chose quite simply those of a person who has no more than 25 years. The message goes to those who can feel passion for art made with hands. Many want to make art, but few in a professional manner. This not only refers to the creative aspect, but the real opportunity to work is an important issue today.

Which role will have the hands in the digital culture?
Through the web we create, work, invent, and this is only the first part. The best is in the industrial new revolution of «makers». Today the bits, digital files and intangible creativity can be transformed into matter, atoms or physical objects through 3D printing. Hands, software and robotics become components. The theme is an old idea but really contemporary: the man. As I try to explain in «HANDS», we use intelligence, talent and passion to do anything.

Could you tell us briefly the conculsions of Les Journès Particulaires?
It was the celebration of the men and women who are behind the dream heritage of aesthetic, quality and beauty. Before a producte comes loaded with so much magic, inexorably must pass through the hands of those who have «the necessary virtues.»