A Moleskine le ha salido un duro competidor. Se llama Midori y su joya de la corona, la libreta para viajeros, levanta pasiones por allí donde pasa. La clave del éxito es su concepto interactivo: ellos te lo ofrecen todo por separado y tú te montas tu libreta ideal con deliciosas pegatinas, sellos, portalápices, e incluso descargarbles que ofrecen en su web.
Su sello distintivo, las tapas de piel blanda cortadas y teñidas a mano, se hacen en Chiang Mai, Thailandia, y lucen mucho mejor cuando más viejas y manoseadas están. Para cerrarlas, una simple goma de color. Te ofrecen varios tamaños y combinatorias en función de la duración y el tipo de viaje que vayas a hacer.
Diseñada para aquellos que todavía disfrutamos de escribir y garabatear a mano, Midori seduce por su impecable packaging y un concepto que desde el primer momento implica a su nuevo propietario. En youtube circulan un montón de tutoriales en los que fans de la marca explican cómo han diseñado su libreta de viaje. En España, la tienda Do Design de Madrid, las ha traído en exclusiva.
Moleskine is facing a hard competitor. It is called Midori and its leading product, the traveler’s notebook, stirs passions everywhere it goes. The key of success is the interactive concept behind it: they offer you everything separately and you customize your ideal notebook with their delicious gadgets like stickers, stamps, rubber bands and even some downloadable stuff from their website.
Their signature and hand made leather covers are made in Chiang Mai, Thailand, and they look much better the older they get. Just a simple color rubber is used to close them. There are different sizes and combinations depending the kind of travel you will do.
Designed thinking in the people who still love to handwrite and doodle, Midori seduces with its impeccable packaging and a concept that since the first moment involves its owner. In youtube there are a lot of tutorials explaining all about Midori. In Spain you’ll find Midori univers in the shop Do Design of Madrid.
Moleskine is facing a hard competitor. It is called Midori and its leading product, the traveler’s notebook, stirs passions everywhere it goes. The key of success is the interactive concept behind it: they offer you everything separately and you customize your ideal notebook with their delicious gadgets like stickers, stamps, rubber bands and even some downloadable stuff from their website.
Their signature and hand made leather covers are made in Chiang Mai, Thailand, and they look much better the older they get. Just a simple color rubber is used to close them. There are different sizes and combinations depending the kind of travel you will do.
Designed thinking in the people who still love to handwrite and doodle, Midori seduces with its impeccable packaging and a concept that since the first moment involves its owner. In youtube there are a lot of tutorials explaining all about Midori. In Spain you’ll find Midori univers in the shop Do Design of Madrid.
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