Welcome to Preventi Shoes. We Are Global Nomads

Steve Jobs & the fashion world

Por Belén Torregrosa

Amor es una palabra de cuatro letras. Moda también. Gusto tiene cinco y estilo seis: ¿será por eso que no está al alcance de todo el mundo? A Steve Jobs los zapatos no le iban mucho, pero estoy segura de que le hubiera encantado conocer el sofisticado proceso de fabricación de unos Preventi: Jobs amaba el trabajo bien hecho.

Ahora que gracias a Walter Isaacson conocemos la vida nada mítica de Steve Jobs, sabemos con todo lujo de detalles que el fundador de Apple era un perfeccionista empedernido para el que las medias tintas no servían. Ni siquiera para teñir unos zapatos “tinto in cappo”.

A Steve Jobs, por ejemplo, le encantaba caminar descalzo. Criado en San Francisco y crecido en medio de la movida hippie de los años 60´, Jobs fue muchas cosas menos una víctima de la moda. Y sin embargo, era un hombre que amaba la belleza.

Enamorado de Japón, sus jardines y formas orgánicas, de la cultura zen aprendió el minimalismo y la pureza que supo trató de aplicar a todos y cada uno de los productos del universo Apple:

“Yo veía a gente en Apple que había ganado mucho dinero y que sentía que debía llevar una vida diferente. Algunos se compraron un Rolls Royce y varias casas, cada una con un encargado, y tenían que contratar a un encargado para controlar a los demás encargados. Sus esposas se hacían la cirugía estética y se convertían en personas extrañas. No es así como yo quería vivir. Era una locura. Me prometí a mi mismo que no iba a permitir que ese dinero me arruinara la vida”.

Sin embargo, a Jobs le preocupaba la calidad y adoraba el buen diseño. Conducía un Mercedes SL55 y estudiaba en profundidad los electrodomésticos caseros antes de comprarlos. Su primera lavadora, por ejemplo, fue una Miele.

Le interesaba especialmente la estética de funcional del movimiento Bauhaus, en el que la racionalidad y la funcionalidad se mostraba a través de lineas y formas nítidas: “Dios está en los detalles” y “Menos es más”, afirmaban Mies van der Rohe y Gropius.

Vaqueros, zapatillas y un jersey. Ése fue el uniforme de Steve Jobs durante muchos años. Ropa siempre de calidad -polos de Issey Miyake, vaqueros Levi’s zapatillas New Balance- pero con muy poca variedad, tal y como muestra esta gráfica via Fast Company:

En la década de los ’80, Jobs viajó a Japón, conoció Sony y se enamoró de la limpieza y disciplina que vio allí. Tanto, que  encargó al diseñador Issey Miyake un uniforme para los trabajadores de Apple. La idea no triunfó, pero las 100 unidades de aquel jersey de cuello vuelto de color negro pasaron a convertirse en el fondo de armario de Jobs, que vestía siempre igual.

En unas de las entrevistas realizadas por su biógrafo, Jobs llevó a Isaacson a su habitación, abrió el armario y se los enseñó: “Esto es lo que visto” le dijo.  “Tengo suficiente para el resto de mi vida”. By Belén Torregrosa

Walter Isaacson’s biography about Steve Jobs it’s quite interesting. There are a couple of stories concerning the style of Jobs that made me think further about the concept of style: What does it mean to be someone stylish? How much depends style on change?

Steve was not the kind of man with an extense wardrobe, absolutely not. But it’s quite interesting how much he appreciate quality indeed. The man who used to walk barefoot would have fallen in love with the story behind a pair of handmade Preventi shoes, that’s for sure!

Steve grew up in San Francisco, in a time of changes that brought him very close to the counterculture of the 60´s. He was everything but a fashion victim. However, he really appreciated beauty.

Japan, its gardens and organic forms influenced him in a way that he tried to apply to each one of the design products launched by Apple.

The Bauhaus movement was other of the influences that inspired him: “Less is more” was a motto that he inherited from the European design avantgarde, a way of thinking in which rationality and functionality displayed through forms and lines: “God is in the details” and “Less is more”, claimed Mies van der Rohe and Gropius .

Jeans, sneakers and a sweater. That was the uniform of Steve Jobs for many years. Quality Clothes poles always Issey Miyake, Levi’s jeans, New Balance sneakers but with very little choice, as shown in this graph via Fast Company:

In the 80’s, Jobs traveled to Japan, where he fell in love with Sony’s cleanliness. Later on, he comissioned Issey Miyake to design an uniform for Apple employees. The idea did not succeed, but the 100 units in black color become the main wardrobe of Jobs, who always dressed alike.

In one of the interviews conducted by his biographer, Isaacson Jobs took to his room, opened the closet and showed them: “This is what I saw” said Jobs.  “I have enough for the rest of my life.”

By Belén Torregrosa

Walter Isaacson’s biography about Steve Jobs it’s quite interesting. There are a couple of stories concerning the style of Jobs that made me think further about the concept of style: What does it mean to be someone stylish? How much depends style on change?

Steve was not the kind of man with an extense wardrobe, absolutely not. But it’s quite interesting how much he appreciate quality indeed. The man who used to walk barefoot would have fallen in love with the story behind a pair of handmade Preventi shoes, that’s for sure!

Steve grew up in San Francisco, in a time of changes that brought him very close to the counterculture of the 60´s. He was everything but a fashion victim. However, he really appreciated beauty.

Japan, its gardens and organic forms influenced him in a way that he tried to apply to each one of the design products launched by Apple.

The Bauhaus movement was other of the influences that inspired him: “Less is more” was a motto that he inherited from the European design avantgarde, a way of thinking in which rationality and functionality displayed through forms and lines: “God is in the details” and “Less is more”, claimed Mies van der Rohe and Gropius .

Jeans, sneakers and a sweater. That was the uniform of Steve Jobs for many years. Quality Clothes poles always Issey Miyake, Levi’s jeans, New Balance sneakers but with very little choice, as shown in this graph via Fast Company:

In the 80’s, Jobs traveled to Japan, where he fell in love with Sony’s cleanliness. Later on, he comissioned Issey Miyake to design an uniform for Apple employees. The idea did not succeed, but the 100 units in black color become the main wardrobe of Jobs, who always dressed alike.

In one of the interviews conducted by his biographer, Isaacson Jobs took to his room, opened the closet and showed them: “This is what I saw” said Jobs.  “I have enough for the rest of my life.”

0 Comments

Leave a reply