por Felipe Olaya
¿Y si pudiéramos encerrar la primavera y el verano en un trozo de acetato, darle forma de montura y ponerle unos lentes de la mejor calidad? Se puede. Al menos en Milán pueden. Bueno, no todo Milán, sólo los cerebros detrás de SUPER.
Retrosuperfuture no es sólo un palabro moderno, es la compañía que, en 2007, creó una nueva forma de entender las gafas de sol. Relanzando el acetato estampado y los colores ahumados en los lentes, se inspiran en California, la playa, el atardecer y la cultura beach boy. Recuperaron aspectos estéticos del denostado vintage y lo revalorizaron, convirtiéndose en cuestión de meses en un una marca must have.
Investigando un poco más hemos descubierto que detrás de SUPER y de Retrosuperfuture, están -y ahora lo entendemos todo- los creadores de PIG MAGAZINE, los hermanos Daniel y Simon Beckerman.
En la galería de abajo podéis ver una selección que hemos hecho de sus colecciones para primavera y verano.
by Felipe OlayaWhat if you could take summer and spring and put it into a piece of acetate, shape it as a frame and mix it with a pair of high quality lenses? It’s possible. At least in Milan it is. Well, not all Milan. Only the brains behind SUPER can make it.
Retrosuperfuture is more than a modern word, is a company. The one that in 2007 changed the rules in the game of sunglasses. They relaunched printed acetate and smoky coloured lenses using California, the beach, sunset and the beach boy culture as inspiration. That way, they recovered vintage aesthetic aspects and revalued them, becoming, in matter of months, a must have brand.
Searching the web, we discovered who’s behind SUPER and Retrosuperfuture: genious brothers Daniel and Simon Beckerman, editors and creators of PIG MAGAZINE.
In the gallery below you can see a selection we made of their spring summer collections. Enjoy.
by Felipe OlayaWhat if you could take summer and spring and put it into a piece of acetate, shape it as a frame and mix it with a pair of high quality lenses? It’s possible. At least in Milan it is. Well, not all Milan. Only the brains behind SUPER can make it.
Retrosuperfuture is more than a modern word, is a company. The one that in 2007 changed the rules in the game of sunglasses. They relaunched printed acetate and smoky coloured lenses using California, the beach, sunset and the beach boy culture as inspiration. That way, they recovered vintage aesthetic aspects and revalued them, becoming, in matter of months, a must have brand.
Searching the web, we discovered who’s behind SUPER and Retrosuperfuture: genious brothers Daniel and Simon Beckerman, editors and creators of PIG MAGAZINE.
In the gallery below you can see a selection we made of their spring summer collections. Enjoy.
1 Comment
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I usually do not drop a lot of responses, but i did a few searching and
wound up here SUPER GLASSES: Super sunglasses | BLOG.And I actually do have a few questions for you if you tend
not to mind. Could it be simply me or does it seem like some of the comments appear as if they are written by brain dead folks?😛 And, if you are writing at additional social sites, I’d like to keep up with anything new you have to post. Would you list of every one of all your shared pages like your twitter feed, Facebook page or linkedin profile?
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